How to Use Instagram to Promote Yourself

We previously talked about how women can use social media to promote their art and craft. This is a great way to expand your audience and putting your work in front of real people that might have an interest in buying your product. A very strong platform to do this is Instagram. People have made a massive following for themselves through Instagram, and you can do it too.

Be Sure to Post at the Right Time

It is very important that you are aware of what the right time is to post your photos on Instagram. The ‘right time’ is one in which the most number of people you are interested in targeting with your posts will be checking their feeds. Instagram is a very popular platform, and people from all over the world are posting things every second, so if you don’t share your art at the right time it might get lost under the heap.

Use Hashtags

Hashtags help categorize your photos, making them easier to find. This means that people who don’t follow you can also see your photo if they are interested in a specific hashtag. Try to use only relevant hashtags so people don’t think of your photos as spam. You can also have a look at some of the most popular hashtags to boost your photos’ visibility.

Share Behind the Scenes Stuff

To create a deeper connection with your audience, it can be helpful to share some photos of the process through which you create your work. Share some candid photos of yourself while working. This will help people connect your work to an actual human being, elevating its importance.

Try to be Consistent

It’s important for someone who has stumbled upon your work opened your profile to be greeted by a rather consistent-looking gallery of photos. If you post photos that each differ in their style, your overall profile will start to seem cluttered and unfocused.

Use your Bio

One thing that many people don’t pay attention to is their Instagram profile bio. Make sure that the bio includes something that grabs people’s attention while also being brief. Use links to other websites or portfolios that you have of your work so you can drive traffic to places where your work can be found for sale.

Try New Things

It’s always good to stand out from the crowd when it comes to making art. If you are a photographer, try something unique like creating HDRs with a good HDR editor or paint with light. If you are an artist, create things that are different from the norm. Try to impart something unique in your work, and your chances of making it in the online world will increase rapidly.

 

Instagram is not only a place to share random photos anymore. It has turned into a great e-commerce website that people are using to promote themselves on a regular basis. If you are an artist, a photographer, or anyone who does creative work and needs exposure, don’t underestimate the power of this excellent platform.

 

A Great Way to make it as a Female Artist

Not all women in today’s world have the luxury of going out and exhibit their art, whether it is photography, painting, or filmmaking. That does not mean that these women can’t showcase their work in front of the world. With the power of the internet, anything is possible.

Social Media is Free Marketing

The best and easiest way to put your work in front of the world is to utilize social media platforms. You can make a Facebook page and upload your creations there. You can tweet about your latest projects. You can take pictures of your work and upload them on Instagram. There are many ways to make sure that your work reaches the eyes of potentially millions of people.

Online Galleries are Easy to Use

If you want to take your online presence up a notch and use it to make money, consider putting up your work on premium galleries and websites where you can actually sell it. Some of these sites are completely free to use where you just have to pay a small percentage of your sales to the website. You can upload as much or as little as you want on these platforms. However, making sales is not very easy. You’ll have to be patient, upload consistently, and market your work through other websites and your social media handles rigorously. But as slow as this process may be, once it starts paying off it’ll be worth it.

So if you are a woman who can’t easily market your art in the physical world, you can always rely on the power of the internet to make your name.

Why Wonder Woman is so Important

Who doesn’t love a good superhero movie? From blood pumping action and crazy stunts to a heartwarming look at the hero’s life, superhero movies have it all. But recently, only one superhero movie seems to be making headlines everywhere – DC’s long awaited Wonder Woman.

The Start of Something New

For the longest time, superhero movies have been dominated by male leads. Sure, female actors have found some prominent roles in many movies, like Black Widow in Avengers, Catwoman in Batman, and Jean Grey in XMen, but none of these movies have focused solely on a female superhero. Wonder Woman is so important because it does just that; it shows a strong, independent woman fighting basically alone to save to human world. And that is what was needed for so long in Hollywood for gender equality.

Many, Many Hero Moments

If this was just another male superhero movie, the number of shots where the lead is shown kicking some enemy behind in slow-mo would have been simply too much. But in Wonder Woman, the more hero shots there are the better. We have needed this kind of spotlight on a female superhero for a long time, and every time Wonder Woman is shown in full action, somewhere around the world women are inspired.

Exceeding Expectations

It is because of all these reasons that Wonder Woman shattered the Box Office with its business of $103 million on the opening weekend. People flocked to their local cinemas to watch the movie, men and women alike. Women across the globe reacted positively to the movie, taking to Twitter to express the empowerment they felt coming out of the theatres.

We need more movies like Wonder Woman, not because there is any shortage of superhero movies or even female superheroes, but because it is vital for us to see strong women taking on the world if we are to promote gender equality.

Ladies! Start Sharing Everything You Make

A large number of women around the world choose to stay at home, for a number of reasons. Some simply prefer to stay home while others do not have the liberty to go out and work in a professional environment. But these women do not have to just stay home and not do much productive work. There are many who choose to indulge in various kinds of crafts and arts while home, but the one thing I feel women don’t do enough is share what they do with the world.

First Off – Find your Niche

Before anything else, as a stay at home mom you should find something you love doing. There are many different kinds of jobs you can do from home including making homemade crafts, designing t-shirts, or even making instructional videos.

 

Now – Document Everything

After you have found your niche and started making products, it’s time for you to start taking pictures of your work and share them on social media. Let’s have a look at how you can do that in some easy steps:

• For Indoor Shots:

If your products are of the sort that should be photographed indoors, like t-shirts, paintings, or something like a homemade photo frame, you can easily get the job done with modest equipment. You don’t need to have a very expensive camera or lots of lights to take some great looking photos.

Try to use as much natural light as you can if you don’t have indoor lighting equipment. You can also create a DIY lighting setup to brighten up your products. Use a white backdrop for your artwork or product so that the actual subject of your photo shines rather than getting overpowered by the backdrop.

• For Outdoor Shots:

To add some more oomph to your products, you can also take them outside and place them in a natural environment. If you make sculptures or something else that is 3D, using natural backdrops can add a very interesting and rustic touch to them.


A great trick to get great looking outdoor shots is to take HDR images. Creating HDR photos is simpler than it may sound. All you need to do is set your camera at different exposures for each photo of the same subject and then later merge them together in an HDR photo editor.

And Last – Just Share!

Once you have started taking pictures of your craft, it’s time to harness the power of social media. Social platforms like Facebook and Instagram put your work potentially in front of millions of people. Use these sites and just start sharing with your friends, families, and eventually with the general public. Make your page online and promote it so that it reaches more people. Follow these tips, and you won’t have to worry about sitting at home and not doing anything productive every again.