We previously talked about how women can use social media to promote their art and craft. This is a great way to expand your audience and putting your work in front of real people that might have an interest in buying your product. A very strong platform to do this is Instagram. People have made a massive following for themselves through Instagram, and you can do it too.
Be Sure to Post at the Right Time
It is very important that you are aware of what the right time is to post your photos on Instagram. The ‘right time’ is one in which the most number of people you are interested in targeting with your posts will be checking their feeds. Instagram is a very popular platform, and people from all over the world are posting things every second, so if you don’t share your art at the right time it might get lost under the heap.
Hashtags help categorize your photos, making them easier to find. This means that people who don’t follow you can also see your photo if they are interested in a specific hashtag. Try to use only relevant hashtags so people don’t think of your photos as spam. You can also have a look at some of the most popular hashtags to boost your photos’ visibility.
Share Behind the Scenes Stuff
To create a deeper connection with your audience, it can be helpful to share some photos of the process through which you create your work. Share some candid photos of yourself while working. This will help people connect your work to an actual human being, elevating its importance.
Try to be Consistent
It’s important for someone who has stumbled upon your work opened your profile to be greeted by a rather consistent-looking gallery of photos. If you post photos that each differ in their style, your overall profile will start to seem cluttered and unfocused.
Use your Bio
One thing that many people don’t pay attention to is their Instagram profile bio. Make sure that the bio includes something that grabs people’s attention while also being brief. Use links to other websites or portfolios that you have of your work so you can drive traffic to places where your work can be found for sale.
Try New Things
It’s always good to stand out from the crowd when it comes to making art. If you are a photographer, try something unique like creating HDRs with a good HDR editor or paint with light. If you are an artist, create things that are different from the norm. Try to impart something unique in your work, and your chances of making it in the online world will increase rapidly.
Instagram is not only a place to share random photos anymore. It has turned into a great e-commerce website that people are using to promote themselves on a regular basis. If you are an artist, a photographer, or anyone who does creative work and needs exposure, don’t underestimate the power of this excellent platform.